This work was written and designed by Ashley Ellen Goetz © 2009.
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There is a strategy behind every design decision we make. These samples of my work are from my book Strategic Design Anthropology that takes the design process and breaks it down in eight phases. I have illustrated the book with case studies of my own work as well as projects I have been a part of. (Note that there are eight phases, and within each phase there are five main steps. Only a small portion of those steps are depicted below.)
For a look at the full process, you can see it in detail in the table of contents. For more information on the book, please contact me.