Integrated Campaigns & Brand Anthropology

This work was written and designed by Ashley Ellen Goetz © 2009.

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strategic logo

There is a strategy behind every design decision we make. These samples of my work are from my book Strategic Design Anthropology that takes the design process and breaks it down in eight phases. I have illustrated the book with case studies of my own work as well as projects I have been a part of. (Note that there are eight phases, and within each phase there are five main steps. Only a small portion of those steps are depicted below.)

For a look at the full process, you can see it in detail in the table of contents. For more information on the book, please contact me.

statement

a consumer world

contents

8 phases

worksamp1

worksamp2

intro2

market trends

brand history

publications

commarts

inspiration

life cycle analysis

life cycle analysis2

loss gain

focus groups

boots

social media1

socialmedia

proplan

profiles

persona

hope

hopeforthechild

mood board

value proposition

value prop childrens

production parameters

production parameters2

budget allowancesbudget2

check pts

checkpts 2

design objectives

products of our time

Poot2

Poot3

task breakdown

breakdown2

solutions

abandon

variations

hopelogos

logos

prototypes

prototypes2

testing

market

labelorgana2

approval

stiga2

cdesk

typecon

production specs

10000 words

sleep distribution

spread

hour and dollar distribution

distribution

distribution2